Job Title

Make your job titles specific. Informative job titles are more effective than general ones, so be precise by including key phrases that accurately describe the role.

Avoid internal jargon that may confuse the job seeker. Stick to standard levels of experience like “Senior” rather than “Grade 6” or other terms people are less likely to look for.

Job Summary

Start with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position.

Get your reader interested by giving details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would enjoy working for you.

Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.